Meet the Broker
Broker/Owner, REMAX Gold. Selling on the Treasure Coast since 1998. Still coaching every week.
I grew up in Atlanta. My father ran a trucking company. Nobody in my house talked about easy money, because there was no such thing. You showed up. You did the work. You did it again tomorrow.
I took the Florida real estate exam three times. Drove to Orlando for every one of them. Two losses, then a win. That is the first lesson I give every agent: the scoreboard only counts the last attempt.
In 1998 I interviewed with five offices. The one I wanted most turned me down. I was too focused on technology for how that broker ran things. So I went somewhere else and outworked the market.
REMAX Gold started with 21 agents. Then 2008 hit. Offices closed all over Florida. Agents walked away from the business.
We did not walk. We listed bank foreclosures, worked the volume nobody else wanted, and came out the other side stronger. That is where the culture here comes from. We do not wait for good markets. We go to work in every market.
Today REMAX Gold is five offices from Jupiter to Fort Pierce, 150+ agents, and more than $500M a year in sales.
Mentality is the separator between participants and dominators.
License on the third try. Turned down by the office I wanted. Started selling anyway.
A small team with a big standard.
Listed bank foreclosures and kept the doors open when others closed.
Jupiter, Stuart, Port St. Lucie, St. Lucie West, and Fort Pierce.
Combined across my career and REMAX Gold brokerage-wide.
Lead from the front. I do not ask an agent to do anything I have not done.
Standards over motivation. Motivation fades by Wednesday. Standards show up every day.
Control the environment. Some rooms create noise. Some rooms create winners. We build the second kind.
Simplify. Simple solves the complex. That is why we built ToryOS and staffed the back office.
Mastery is repetition. Same scripts, same habits, every week, until they are automatic.